End the Olympics?

Regan, Tom
March 1999
Christian Science Monitor;3/22/99, Vol. 91 Issue 79, p9
Comments on the Olympics. How the institution has been besieged by corruption and scandal; Unwillingness to deal effectively with drug use by elite athletes; Corporate interest in merchandising the Olympic games; Author's view that reform is impossible while International Olympic Committee president Juan Antonio Samaranch is in charge; Results of a 1995 poll of Olympians on whether they would use performance-enhancing drugs; Corporate sponsorship.


Related Articles

  • How Olympics crisis brought about reform. Payne, Michael // Advertising Age;1/17/2000, Vol. 71 Issue 3, p33 

    Comments on the Olympic Games and the International Olympic Committee (IOC). Values that the sports competitions instill; IOC reform; Positive byproducts of the crisis; Assertion that IOC President Juan Antonio Samaranch lead the organization through reform; IOC commitment to marketing partners.

  • Olympics feel the hurt as sponsors steer clear. Thomaselli, Rich // Advertising Age;12/8/2008, Vol. 79 Issue 45, p3 

    The article reports that the International Olympic Committee (IOC) has lost four of its primary corporate sponsorships since the end of the 2008 Olympic Games. Johnson & Johnson, Kodak, Lenovo, and insurance company Manulife all did not renew their deals with the IOC for the cycle which would...

  • Chelsea FC joins London 2012 bid.  // Marketing (00253650);12/22/2004, p5 

    This article reports that Chelsea FC has become the first Premier League club to sign up as an official supporter of the London 2012 Olympic Bid. The club will back the bid with a number of marketing initiatives before the International Olympic Committee votes on the Games' destination next...

  • Playing to win. Duke, Tim // Ad Age Global;Mar2001, Vol. 1 Issue 7, p43 

    Focuses on the sports sponsorship industry. Revenues from the worldwide sponsorship program of the International Olympic Committee; Definition of ambush marketing; Top sporting event sponsorships.

  • Lloyds: 'sponsorship laws are oversensitive'. Joseph, Sebastian // Marketing Week (Online Edition);8/9/2012, p5 

    The article reports that 2012 Olympic Games sponsor Lloyds has urged the International Olympic Committee (IOC) to rethink its way of enforcing sponsorship rules. Sally Hancock, director of Olympics marketing and group sponsorships, has argued that the IOC sponsorship laws are oversensitive which...

  • Are we wrong to fuel Facebook?  // Marketing Week (Online Edition);5/15/2013, p22 

    The article presents opinions from several British executives about using Facebook as a marketing tool. Anthony Donaldson of Haygarth asserts that mobile users want light and quick interactions while on the move. Lorraine Horley of Fotorama argues that the England and Wales Cricket Board should...

  • Bridgestone to sponsor Olympics through 2024.  // Tire Business;6/23/2014, Vol. 32 Issue 6, p3 

    The article reports on the move of the tire manufacturer, Bridgestone Corp. to sign a deal with the International Olympic Committee (IOC) to make them a sponsor for the summer and winter Olympic games through 2024. It states that the deal will allow the company to communicate on a global basis....

  • Omega extends IOC deal to 2012. Barrand, Drew // Marketing (00253650);5/10/2006, p1 

    The article focuses on Omega SA's sponsorship deal with the International Olympic Committee (IOC). Omega has extended its TOP sponsorship deal with the IOC by two years, taking it to the end of the 2012 Olympic Games in London, England. The renewed contract will see Omega retain its position as...

  • DaimlerChrysler renews IOC deal.  // Marketing (00253650);6/23/2004, p8 

    DaimlerChrysler AG has extended its long-standing sponsorship agreement with the International Olympic Committee (IOC). The car maker will retain its status as an official supplier to the Olympics until the 2012 Games as part of the seven-figure deal. Although not part of the IOC's top-tier...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics