Lowe's Aims To 'Improve Home Improvement'

Sanfilippo, Michelle
March 2005
Home Textiles Today;3/28/2005, Vol. 26 Issue 29, p16
Trade Publication
Reports on Lowe's Cos. Inc.'s improving home improvement campaign in New York. Statement of Dale Pond, senior executive vice president of merchandising and marketing, on bringing comfort to every customer's home; Concept of the campaign; Significance of the campaign for the company.


Related Articles

  • TITAS 2003 from Sept. 8.  // Indian Textile Journal;Apr2003, Vol. 113 Issue 7, p105 

    Previews the TITAS exhibition sponsored by the textile industry of Taiwan, to be held on September 8, 2003. Information on its 2002 exhibition; Description of Taiwan's textile industry and products; Advertising campaigns that will be launched to promote the event.

  • Aufgeblättert. Freutel, Aziza // Textilwirtschaft;9/27/2012, Issue 39, p8 

    The article presents revenue developments in the 38th week of the year 2012. Topics discussed include the positive affects of advertising campaigns and special sales as well as the introduction of fresh fashion collections, which increased spending. Despite the low frequency the results of...

  • Valspar Brushes Up On Brand Awareness. O'Loughlin, Sandra // Brandweek;3/26/2007, Vol. 48 Issue 13, p9 

    The article discusses how Valspar, which is a 200-year-old private label paint company with nearly $3 billion in sales, is planning to debut its first ever advertising campaign. The company will be promoting its Vaspar-branded line of paint at Lowe's and more than 5,000 independent dealers...

  • Lowe's Hammers Low-Price Message. Hein, Kenneth // Brandweek;3/9/2009, Vol. 50 Issue 10, p29 

    The article focuses on an advertising campaign which has been developed by the home improvement chain Lowe's in an effort to increase sales and increase public awareness about the low prices of its products. The campaign, which is designed to compete with advertisements from Home Depot, suggests...

  • L'Age d'Beer.  // CREATIVITY;Jul2005, Vol. 13 Issue 7, p5 

    This article focuses on the advertising campaign for Stella Artois, created by Lowe's Cos Inc. In a flickering homage called "Le Sacrifice," four men suppress their desire for Stella until one compulsively drinks and turns into an egg filled with ants. Another turns into an ostrich.

  • Lowe's Pond Retiring, Stone To Assume Post.  // Home Textiles Today;6/6/2005, Vol. 26 Issue 38, p13 

    The article reports that Dale Pond, senior executive vice president of merchandising and marketing with Lowe's Cos. Inc. plans to retire on June 30, 2005. He will be replaced by Lowe's veteran Larry Stone, currently senior executive vice president of operations. Pond joined Lowe's in 1993, after...

  • Lowe's. Brookman, Faye // Advertising Age;6/28/1999, Vol. 70 Issue 27, ps36 

    Profiles Dale Pond, executive vice-president of merchandising and marketing for the home-improvement retailer, Lowe's Cos. The chain's advertising from McCann-Erickson Worldwide; Sales.

  • Trade Show Troubles. Sloan, Carole // Home Textiles Today;9/20/2004, Vol. 26 Issue 4, p18 

    Comments on problems in trade shows for the home textiles industry. Financial situations of some textile companies; Solutions to the intellectual property infringement problem; Major reason for the shift in trade show.

  • Australian Wool Campaign Keys On Natural Qualities. Huntington, Patty // WWD: Women's Wear Daily;8/12/2008, Vol. 196 Issue 32, p10 

    The article reports on the marketing campaign unveiled by Australian Wool Innovation Ltd. (AWI) after it acquired the logo of Woolmark Co. The campaign is aimed to relaunch Australian merino wool in the global marketplace as a clean, green luxury fiber. It embraces a new corporate identity and a...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics