TITLE

Lowe's Aims To 'Improve Home Improvement'

AUTHOR(S)
Sanfilippo, Michelle
PUB. DATE
March 2005
SOURCE
Home Textiles Today;3/28/2005, Vol. 26 Issue 29, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Lowe's Cos. Inc.'s improving home improvement campaign in New York. Statement of Dale Pond, senior executive vice president of merchandising and marketing, on bringing comfort to every customer's home; Concept of the campaign; Significance of the campaign for the company.
ACCESSION #
16546762

 

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