Power Shift

Ryan, Thomas J.
March 2005
SGB;Mar2005, Vol. 38 Issue 3, p34
Trade Publication
Features two women sporting goods vendors. Subcategories of Athleta's Web site which were developed to reflect the growing diversity of women's market; Factors that contributed to Athleta's success; Concept of Lululemon Athletica chain stores; Marketing strategies used by the companies.


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