TITLE

A Sporting Chance

AUTHOR(S)
Walzer, Emily
PUB. DATE
March 2005
SOURCE
SGB;Mar2005, Vol. 38 Issue 3, p22
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the expansion of apparel collections being offered by the women's sporting goods vendors due to the increase in women's participation in sports. Role of the mass media in the growth of women's sports participation according to Sue Rodin, president of Stars & Strategies; Overview of the "U.S. Trends Sports Report" about women's participation in softball and basketball conducted by SGMA in 2003 and 2004; Target consumers of Marika. INSET: KICKING BACK WITH BRANDI CHASTAIN.
ACCESSION #
16545863

 

Related Articles

  • Super show stats. Dvorak, Jeanette // American Fitness;Jan/Feb94, Vol. 12 Issue 1, p10 

    Reports on the Sporting Goods Manufacturers of America's trade show entitled `The Super Show' in Atlanta, Georgia on February 4-7, 1994. Information on last year's Super Show; Contact information.

  • Golf keeps growing.  // Golf World;06/27/97, Vol. 51 Issue 1, p8 

    Reports on a study conducted by the Sporting Goods Manufacturers Association regarding sales of United States sports equipment, apparel and footwear. Overall findings of the study; Ranking of golf in sales leadership; Equipment that topped the money count.

  • Dark cloud hangs over Super Show as industry braces for tough year. Troy, Mike // Discount Store News;2/7/2000, Vol. 39 Issue 3, p7 

    Reports on the troubling issues faced by the sporting goods industry in 2000. Impact of the Super Show of the Sporting Goods Manufacturers Association on retailers and consumers; Impact of the year 2000 being an Olympic year with summer games to be held in Australia on the sale of sporting...

  • Super show still offers excitement. Troy, Mike // Discount Store News;3/6/2000, Vol. 39 Issue 5, p8 

    Reports on the sporting goods and products which were presented at the Sporting Goods Manufacturers Association's annual 2000 Super Show. Seal Mask swim goggles from US Divers; Potential profits for team sports dealers; Performance in the basketball category.

  • Honoring the Past and Looking to the Future. James // SGB;Dec2007, Vol. 40 Issue 12, p4 

    The article discusses the history of "Sporting Goods Business" magazine and provides a brief biographical sketch. The magazine was launched in 1968 as a free publication for sporting goods retailers and is now part of the SportsOneSource Group. The author states that the biggest change is that...

  • Sporting Goods Market on the Rise.  // American Fitness;Jul/Aug2001, Vol. 19 Issue 4, p42 

    Discusses the report released by the Sporting Goods Manufacturers Association on the state of the sporting goods industry in the United States in 2000. Factors which contribute to the growth of the industry; Sales of sporting goods equipment; Sales of athletic footwear; Projected sales of...

  • Trade association mounts campaign to stem proliferation of trade shows.  // Marketing News;3/2/1984, Vol. 18 Issue 5, p7 

    The article focuses on the initiative launched by the Sporting Goods Manufacturers Association (SGMA) to promote the proliferation of trade shows in the sporting goods industry. The efforts of the SGMA to increase the number of sporting goods trade shows is being supported by the industry. SGMA...

  • Sporting Goods Retailers Look to Rebound From Consolidation. Ellis, Kristi // WWD: Women's Wear Daily;3/15/2007, Vol. 193 Issue 55, p14 

    This article reports on the highlights of the Sporting Goods Manufacturers Association's Industry Leaders Summit that was held in Washington. Executives from 80 companies discussed the problems facing their industry and new initiatives that are intended to improve the bottom line. A key...

  • Sports marketers must prepare to `go gray'. Schneidman, Diane // Marketing News;11/20/87, Vol. 21 Issue 24, p16 

    The article discusses on the possible increase in demand for sporting goods from the section of older people in the U.S. in the near future, according to a survey by the Sporting Goods Manufacturers Association. The survey revealed that major population of the country is aging and there will be...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics