A Sporting Chance

Walzer, Emily
March 2005
SGB;Mar2005, Vol. 38 Issue 3, p22
Trade Publication
Focuses on the expansion of apparel collections being offered by the women's sporting goods vendors due to the increase in women's participation in sports. Role of the mass media in the growth of women's sports participation according to Sue Rodin, president of Stars & Strategies; Overview of the "U.S. Trends Sports Report" about women's participation in softball and basketball conducted by SGMA in 2003 and 2004; Target consumers of Marika. INSET: KICKING BACK WITH BRANDI CHASTAIN.


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