TITLE

Lifestyle Versus Performance

AUTHOR(S)
Carr, Bob
PUB. DATE
March 2005
SOURCE
SGB;Mar2005, Vol. 38 Issue 3, p14
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents the highlights of the Sports Industry CEO Summit in Munich, Germany which focused on lifestyle versus sports performance. Sporting goods executives who are members of the panel at the summit; Effect of the growth of both performance and lifestyle markets on product segmentation; Role of athletes in the sporting goods industry, according Roger Talermo, CEO of Amer Group; Background on Adidas' research and development, according to Herbert Hainer, CEO of Adidas-Salomon. INSET: RBK HOCKEY SWITCHES ON.
ACCESSION #
16545858

 

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