In Commercial Sphere, Cable Has the Edge

Kaplan, Chuck
March 2005
Multichannel News;3/28/2005, Vol. 26 Issue 13, p79
Discusses the strategies adopted by the cable television industry in the U.S. to improve its advertising sales. Percentage of advertising revenues accounted for voice services; Challenges faced by cable operators in using their hybrid fiber-coax plant to address their target market; Details of segmenting the market for targeting purposes.


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