TITLE

TV Remains The Strongest Ad Medium

PUB. DATE
March 2005
SOURCE
Multichannel News;3/28/2005, Vol. 26 Issue 13, p44
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Presents the results of a study on the effectiveness of television as an advertising medium to adults in the U.S. Comparison of the amount of time spent by the respondents watching television and listening to the radio; Increase in Internet usage in 2000.
ACCESSION #
16543928

 

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