Logos Herald New Starz Alignment

Reynolds, Mike
March 2005
Multichannel News;3/28/2005, Vol. 26 Issue 13, p22
Reports on a rebranding strategy launched by Starz Entertainment Group LLC for its television networks in the U.S. Goal of the rebranding efforts by the company; Significance of the strategy to the video-on demand offering of the company; Target market of the strategy.


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