TITLE

Goliath wins out--even online

AUTHOR(S)
Steinert-Threlkeld, Tom
PUB. DATE
March 1999
SOURCE
Inter@ctive Week;03/08/99, Vol. 6 Issue 10, p21
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Examines the end result of the considerable media recognition received by HotJobs.com following the Fox television network's initial refusal to air the Web site's 1999 Super Bowl advertisement. Cost of the advertisement; Number of broadcast and print media outlets that ran some sort of story on HotJobs.com before or after the Super Bowl; Number of job search and other requests handled by HotJobs.com per second.
ACCESSION #
1651983

 

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