Molson and Labatt launch guarana beers

Wentz, Laurel; Chiasson, Gail
March 2005
Advertising Age;3/21/2005, Vol. 76 Issue 12, p16
Trade Publication
Reports on introduction of beer brands by Canadian breweries Molson and Kick in 2005, which contain the Amazon fruit called guarana believed to increase energy levels. Description of the beer brands Kick from Molson and Shok from Labatt Breweries; Criticisms against the beer brands.


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