TITLE

Molson and Labatt launch guarana beers

AUTHOR(S)
Wentz, Laurel; Chiasson, Gail
PUB. DATE
March 2005
SOURCE
Advertising Age;3/21/2005, Vol. 76 Issue 12, p16
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on introduction of beer brands by Canadian breweries Molson and Kick in 2005, which contain the Amazon fruit called guarana believed to increase energy levels. Description of the beer brands Kick from Molson and Shok from Labatt Breweries; Criticisms against the beer brands.
ACCESSION #
16510023

 

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