Get to Know Gen X -- and Its Segments

Schroder, Scott; Zeller, Warren
March 2005
Multichannel News;3/21/2005, Vol. 26 Issue 12, p55
Provides information on the demographics of the Generation X as a target market for the cable industry. Percentage of the U.S. population that belongs to the Generation X; Consumer spending of the Generation X in 2004; Difference of the Generation X with Baby Boomers.


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