WE Backs 'McLeod's Daughters' With N.Y. Bachelor Roundup

Donohue, Steve
March 2005
Multichannel News;3/21/2005, Vol. 26 Issue 12, p30
Focuses on a marketing strategy to promote the second season premiere of the television program "McLeod's Daughters" on WE: Women Entertainment network. Topic of the program; Comments from WE senior vice president of marketing Janice Moore on the plans of the network for the program; Decision of the program to terminate its deal with the "People Magazine" that will manage a national sweepstakes for the program.


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