Nielsen Sees Progress With VOD, DVRs

Moss, Linda
March 2005
Multichannel News;3/21/2005, Vol. 26 Issue 12, p10
Focuses on the partnership of Nielsen Media Research with Time Warner Cable and Comcast Corp. to explore gathering television viewership data off set-tops and to track video-on-demand usage. Views of Nielsen CEO Susan Whiting on its partnership with the two companies; Effort of Nielsen to improve the quality of its national sample of viewership data; Installation of Nielsen's first active/passive meter home in Fort Myers, Florida.


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