Marvel 2004 Revenue Up Thanks To Licensing Income

March 2005
Book Publishing Report;3/14/2005, Vol. 30 Issue 10, p4
Trade Publication
The article reports that Marvel Enterprises Inc., New York, reported 2004 revenues of $513.5 million, up 47% over 2003, primarily due to its joint venture with Sony for Spider-Man movie merchandising and the increase of licensing revenues. Licensing revenues, which include toys, books and other products, grew 72% in 2004, reaching $214.7 million. Marvel, which saw its publishing revenues rise 17% over 2003 to reach $85.9 million in 2004, has recently signed several licensing deals with book publishers, including Meredith, DK Publishing, HarperCollins and Simon & Schuster.


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