Time Warner Book Group To Raise Title Output 5% For 2005

March 2005
Book Publishing Report;3/14/2005, Vol. 30 Issue 10, p3
Trade Publication
The article reports that Time Warner Book Group Inc., New York, will be expanding its title output 5% from 603 books in 2004 to 630 for 2005, continuing its frontlist-driven sales strategy. In 2004, the company drew a hefty share of revenue from Jon Stewart's "America," which sold about 2 million copies and is still on the New York Times hardcover nonfiction list. Though "America" arguably got far more mainstream press, "Your Best Life Now," by Joel Osteen sold 2.5 million copies last year. The children's category was another large proportion of the company's revenue.


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