Houghton Mifflin Wary On Trade's '05 After 18% Growth In '04

March 2005
Book Publishing Report;3/14/2005, Vol. 30 Issue 10, p1
Trade Publication
The article reports that although Houghton Mifflin Co.'s Publishing's trade and reference revenues grew 18.5% to $148.2 million in 2004, the company doesn't expect to maintain the momentum, projecting overall company growth to be in the low single digits in 2005. The publisher shipped 1.3 million copies of "The Polar Express" for the holiday sales season and fourth quarter trade sales jumped 60% from the fourth quarter of 2003 to $47.5 million. The company said "The Gourmet Cookbook" by Ruth Reichl and hardcover fiction bestseller "The Plot Against America" by Phillip Roth were also top sellers during the year, particularly in the fourth quarter.


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