The FREE Market
- NRS yields to pressure over methodology review. Jobnson, Branwell // Marketing Week (01419285);4/28/2005, Vol. 28 Issue 17, p16
The article reports that the National Readership Survey (NRS) is examining whether to split out its newspaper and magazine polling in response to mounting pressure from agencies and media owners. The NRS says it is looking at a new strategy but that the structure will not be split up. The NRS's...
- Appetite for print remains strong among i-generation. Johnson, Branwell // Marketing Week (01419285);12/17/2009, Vol. 32 Issue 51, p8
The article reports on the results of the National Readership Survey (NRS) which found that 15- to 24-year olds still prefer print editions of newspapers and magazines.
- Print readership. // AdMedia;Mar2001, Vol. 16 Issue 1, p48
Presents charts showing information on readers of major newspapers and magazines in New Zealand. Age categories; Primary household shoppers; Main income earners.
- "He said, she said" over magazine pull power. Alarcon, Camille // B&T Weekly;5/19/2006, Vol. 56 Issue 2564, p5
The article reports that the Magazine Publishers of Australia (MPA) has slammed a new study released by News Ltd. and Fairfax which claims a greater pulling power of newspaper-inserted magazines. The report revealed that the newspaper-inserted magazines attract greater reader loyalty and are...
- CALCULATE R.U.M. AND GET A GREAT BUZZ. Lewis, Geoff // Folio: The Magazine for Magazine Management;Dec2003, Vol. 32 Issue 12, p8
Features the Readers Usage Measure (RUM) for surveys of magazine readers created by the Magazine Publishers of America and the American Society of Magazine Editors in the U.S. Background on an analysis provided by the organization on the experiences of readers that motivate and inhibit magazine...
- When I Survey�. Sjoerdsma, Richard Dale // Journal of Singing;Sep/Oct2007, Vol. 64 Issue 1, p5
The author discusses the results of the survey on the readership of the "Journal of Singing." He stated that the survey received 3,792 responses which comprises 63% of the total members of the association. He said that the demographics data produces interesting observation including large number...
- Print media should turn to radio for answers on readership issues. Douglas, Torin // Marketing Week (01419285);7/29/1999, Vol. 22 Issue 26, p17
Focuses on the debate between the Newspaper Publishers Association and the Periodical Publishers Association over the future of the National Readership Survey in Great Britain. Concern on audience accumulation; Need for investigating the growing number of newspaper sections.
- Print bodies fail to agree reform of NRS research. // Marketing (00253650);7/1/1999, p6
Reports that the British print media industry has failed to agree on changes to its standard research measure, the National Readership Survey (NRS), which were expected to be approved in July 1999. Failure by the newspaper, periodical and advertising bodies to find enough common ground;...
- Bafflement over London freesheet NRS figures. Reynolds, John // Marketing Week (01419285);9/20/2007, Vol. 30 Issue 38, p15
The article presents the result of the National Readership Survey (NRS) on the most read newspaper in Great Britain. The NRS data reveals that London Lite had an average daily readership of 745,000 between January and June 2007, compared to 713,000 for thelondopaper. London Lite also recorded a...