Fresh on demand

March 2005
Management Services;Spring2005, Vol. 49 Issue 1, p10
Academic Journal
This article offers a look at the significance of fast response times and instant access to sales data in managing the stock level of items with a limited shelf life and streamlining the overall production process. Increasingly, retailers are turning to technology to improve bottom line results and help them adapt quickly to shifts in customers' spending habits. It is vital that the supply chain has access to sales data so it is able to react quickly, helping to reduce waste and allowing manufacturers to set optimum stock levels and speed up efficiency. This is especially critical for retailers that depend on supplies of perishable goods. Cosmetics retailer Lush, has installed a private branch network (PBN) which enables up-to-the minute data to be fed back direct from the point of sales to head office in near real time. This data is then communicated to the manufacturing sites. Founded in 1994, Lush is a fresh handmade bath products and cosmetics retailer established in Poole, Dorset and pursuing a strategic expansion programme with 40 more outlets planned by 2005. The Lush PBN allows sales data from each of the company's 60 stores to be uploaded to head office, in near real-time.


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