Hoops hoopla lifts CBS

Kissell, Rick
March 2005
Daily Variety;3/15/2005, Vol. 286 Issue 55, p1
Trade Publication
Reports on an increase in television viewership ratings for CBS for its coverage of the 2005 College Basketball Championship weekend. Household ratings earned by CBS Sports; Highlighting of the event by the Big 10, Southeastern Conference, Conference USA and Pac-10 championship games; Comparison with year-earlier ratings.


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