TITLE

Jay-Be censors its own photoshoot

PUB. DATE
March 1999
SOURCE
Cabinet Maker;03/12/99, Issue 5129, p37
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on Jay-Be's replacement of photographs used in its bedstead advertising in Great Britain. Reasons for the move; Theme of the advertisement.
ACCESSION #
1646001

 

Related Articles

  • Top advertisers increase spend.  // Cabinet Maker;12/18/98, Issue 5119, p5 

    Presents a chart showing the increase in the advertising spendings of furniture retailers in Great Britain as of December 18, 1998.

  • Sleep Council previews ads.  // Cabinet Maker;01/22/99, Issue 5122, p4 

    Reports on the Sleep Council's preview of its advertising campaign at the `Furniture Show' in Great Britain. Furniture promoted in the campaign; Outdoor signage to be launched by the council.

  • Brand & deliver. Hemsley, Steve // Cabinet Maker;09/11/98, Issue 5105, p14 

    Part I. Focuses on the effort of British furniture manufacturers to return to brand advertising. Achievement of better links to furniture retailers; Inclusion of direct-mail, press advertising and co-operative promotions with furniture shops; Importance for manufacturers to choose the media...

  • Jay-Be warning on copies.  // Cabinet Maker;08/13/99, Issue 5150, p4 

    Reports on furniture company Jay-Be's action against rival companies to protect its intellectual property.

  • Jay-Be doubles advertising spend for '98 bedstead campaign. Kidd, Andrew // Cabinet Maker;01/16/98, Issue 5071, p7 

    Reports on Great Britain-based bed manufacturer Jay-Be's 1998 advertising campaign. Features of the company's print advertisements; Products included in Jay-Be's campaign; Other public relations initiatives of the company.

  • Competition offers cash for displays.  // Cabinet Maker;10/30/98, Issue 5112, p5 

    Reports on furniture firm Jay-Be's offering of cash prize for a store display competition. Prizes at stake in the competition.

  • Jay-Be shines with its 5 sofa range. Kidd, Andrew // Cabinet Maker;08/21/98, Issue 5102, p2 

    Focuses on Britain-based furniture manufacturer Jay-Be's launching of its five range of upholstery at the 1998 BFM Summer Furniture Show. Designs; Colors available; Price range; Launching as Jay-Be's first entry to the upholstery market.

  • Those who dare win...  // Cabinet Maker;8/17/2001, Issue 5251, p32 

    Focuses on the success of Jay-Be in the bedroom furniture industry in Great Britain. History of the company; Potential revenue of Galaxy; Exploration in the world of cabinets.

  • And the winners are ...  // Cabinet Maker;12/18/98, Issue 5119, p33 

    Reveals the winners of the 1998 Offcuts Awards of `Cabinet Maker' periodical. Most annoying advertising campaign of the year; Ironic advertising slogan; Tony Ashwell as the person who will be most missed in 1999.

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics