Cadillac on a new track

March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, p56
Trade Publication
The section describes photographs for the television advertising campaign for the Cadillac Catera automobile created by D'Arcy Masius Benton & Bowles.


Related Articles

  • Bonneville shows the spy who drove me.  // Advertising Age;6/5/2000, Vol. 71 Issue 24, p68 

    This article presents photographs of General Motors Corp.'s television advertising campaign for the Pontiac Bonneville automobile, made by D'Arcy Masius Benton and Bowles. Tag is "Luxury with attitude". Copywriter was David Charlton while art director was Diane Schomer.

  • D'Arcy tries humour in pan-European TV ad for Alldays Tanga. Watts, Jenny // Campaign;09/01/2000, Issue 35, p9 

    Reports on D'Arcy's unveiling of a pan-European television launch campaign for the G-string version of the Alldays pantyliner from Procter & Gamble.

  • Friends in all the right places.  // Advertising Age;5/12/1997, Vol. 68 Issue 19, p14 

    Describes a television commercial for Gateway 2000. The advertising agency being D'Arcy Masius Benton & Bowles Inc. of Los Angeles, California.

  • This Is Not Your Mother's P&G. Sampey, Kathleen // Adweek New England Edition;03/13/2000, Vol. 37 Issue 11, p63 

    Deals with the television advertising campaign launched by Procter & Gamble company for Always sanitary napkins. Information on the campaign created by D'Arcy Masius Benton & Bowles company; Concept of the campaign.

  • Punto ad continues girl power theme. Clark, Mairi // Campaign;01/22/99, Issue 3, p7 

    Reports on DMB&B's television spot for Fiat Punto automobile in Great Britain. Continuing of theme of the Punto woman `getting one over' her man.

  • Pontiac Sunfire gets unruly.  // Advertising Age;9/7/1998, Vol. 69 Issue 36, p46 

    This article reports that new advertising campaign for General Motors Corp.'s Pontiac 1999 was created by D'Arcy Masius Benton & Bowles Inc. of Troy, Michigan, aimed at young buyers with active lifestyles. The commercials are now running on national network and cable, and in 14 spot markets....

  • First graders brush up on oral hygiene.  // Advertising Age;12/8/1997, Vol. 68 Issue 49, p4 

    The article presents pictures of and information on the advertising campaign created by New York City-based D'Arcy Masius Benton & Bowles for Procter & Gamble's Crest oral hygiene products. The campaign uses a documentary-style advertising, featuring first graders learning about dental care and...

  • Paper aims for youth. Teinowitz, Ira // Advertising Age;3/18/1991, Vol. 62 Issue 12, p20 

    The article reports that United States' 21st-largest daily newspaper "St. Louis Post-Dispatch" is spending $1 million on a multimedia campaign to gain readership. A fast-paced 30 second television campaign aimed at 21-to-25-year-olds is being handled by D'Arcy Masius Benton & Bowles Inc. for the...

  • Skittles mints line. Thompson, Stephanie // Advertising Age;11/12/2001, Vol. 72 Issue 46, p8 

    This article reports that M&M/Mars' launch of Mint Skittles candies is supported by a U.S. television and print advertising campaign handled by D'Arcy Masius Benton and Bowles. The candies are targeting 18-to-34-year-old consumers with the Peppermint and Spearmint varieties.


Other Topics