TITLE

TWA ads selling larger top-tier cabins

AUTHOR(S)
Goetzl, David
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p55
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article provides information on the television advertising campaign for Trans World Airlines (TWA) launched in March 1999. The overall effort is aimed at convincing consumers that the airline has taken actions to change their older fleets. The commercials from D'Arcy Masius Benton & Bowles will air on national cable networks and locally in major TWA markets. The airline made more space available in its top-class cabins by reconfiguring them, not shrinking seat size. The spot for Trans World One international business class pitches comfort for a continent-hopping business traveler. The company has also committed to buying an additional 125 planes by 2005 and has options to buy 125 more.
ACCESSION #
1644102

 

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