TITLE

O&M says black women tuning out TV

AUTHOR(S)
Ross, Chuck
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p54
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article explains the findings from a study done by Ogilvy & Mather Worldwide which revealed that television viewing by African-American woman has dropped 22% between 1994 and 1998. The figures are based on an analysis of Nielsen Media Research data. Working women have less time to watch television in all dayparts. The Bureau of Labor Statistics show that unemployment for African-American women 20-plus declined 19% over the five-year period. From 1991 and 1998 there was a 16% drop in television viewing by all women 18 to 34 and a 24% decline in viewing by African-American women.
ACCESSION #
1643017

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics