Stepping outside the box

Pedersen, Stephen
March 1999
Progressive Grocer;Mar99, Vol. 78 Issue 3, p19
Trade Publication
Focuses on the development of loyalty-marketing programs for consumers. Limitations of frequent-shopper data; Need to understand the context of shoppers' needs; Comparison of shopper data with other sources such as Scarborough, IRI and ACNielsen; Use of a modeling process for trade.


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