How To Do A Wireless Deal

Fox, Ben; Schmidt, Joe
March 2005
Business Communications Review;Mar2005, Vol. 35 Issue 3, p28
Trade Publication
This article focuses on the contracts of mobile telephony. Wireless deals live in their own alternate universe where the line between consumer and business calling plans are blurred, where the cost of unmanaged usage can balloon out of control, and where what works for contracts in North America may not work in Europe and Asia. Telecom managers have it tough enough in designing wide-area data networks, where the IT department must be consulted and satisfied; but in wireless, all your end-users may have built-in preferences, from coverage to carriers, even down to the selection of available handsets. Many of these user preferences make it more complicated to do business with particular carriers and the alliances to which they belong. U.S. wireless carriers use competing technologies. Verizon and Sprint use networks based on Code Division Multiple Access (CDMA), while the recently merged Cingular and AT&T Wireless use both Time Division Multiple Access (TDMA). INSETS: Pooled vs. Pay-As-You-Go Plans;Tips To Get The Best Bottom-Line Contract.


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