TITLE

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PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents updates on the advertising industry in the U.S. as of March 8, 1999. Decision of fast food restaurant chain McDonald's Corp. to hire singer Donna Summer to appear in a television advertisement; Decision of agency Foote, Cone & Belding to layoff three dozen employees; Reason why SmithKline Beecham move its Oxy skincare account to Ogilvy & Mather Europe.
ACCESSION #
1642166

 

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