TITLE

Cybergold revamp makes spending easy

AUTHOR(S)
Riedman, Patricia
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the changes in the formats of Cybergold.com in March 1999. Cybergold focused on ways to incent users to interact with advertisements by rewarding them with cash, often in small increments, which they could redeem online. Located on the Cybergold site, Earn & Spend includes a variety of online merchants selling digital content, ranging from MP3 music files, articles, maps and software. Cybergold is also working with @Work, a division of high-speed cable access service @Home, to develop a system to use Cybergold micro payments.
ACCESSION #
1642157

 

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