TITLE

Youthful flirting

PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article presents information on the creation of an online version of the television program, The Dating Game created by Station@Sony.com in 1999. Another television game show crosses to the Web today when the Dating Game Online embarks on the site. Users must be 18 years old to play the game, which encourages flirting and chatting, rather than true dating. In addition, marketers can buy sponsorships in I.D. Builder, an area in which users select their own or imaginary personality traits. They can also sponsor up to 17 characteristics for building an avatar, a character that represents them, for the show.
ACCESSION #
1642151

 

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