TITLE

Rogers pilots Darwin Digital growth

AUTHOR(S)
Gilbert, Jennifer
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article deals with the efforts of Darwin Digital president Cynthia Rogers to improve the performance of the firm in 1999. Rogers will oversee all aspects of the interactive agency's business, including client services, media buying, technology development, production and staffing Darwin Digital's San Francisco, California locations. Hence, in an attempt to position Darwin as an even more sophisticated, effective partner for clients seeking online marketing solutions, Rogers, said she will pull from experience on both the client and agency sides of traditional and interactive advertising.
ACCESSION #
1642146

 

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