TITLE

Driver found: Huyett aims to double VW auto sales

AUTHOR(S)
Halliday, Jean
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, p40
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the efforts of Volkswagen of America marketing executive David Huyett to improve the performance of the firm in 1999. Huyett plans to work closely with his counterparts at parent Volkswagen in Germany to develop brand direction and marketing synergies. He oversees brand image, strategy, product planning, pricing and advertising. He sees the biggest challenge to the company as maintaining the momentum as Volkswagen of America moves upstream. As sales rise, the brand's annual $150 million in measured media spending is likely to go up as well.
ACCESSION #
1642142

 

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