Fashionable plan brings `Weight Watchers' back

Wilson, Steve
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps14
Trade Publication
This article deals with the improvements in the performance of Weight Watchers magazine since its acquisition by Time Inc. from Weight Watchers International in the mid 1990s. With the advertising sales resources of its new parent company to draw on, the book was up in advertising pages 24.9 percent in 1998 to 432 pages. In the first quarter of 1999, Weight Watchers had 61 pages, compared with the 36.9 it carried over the same period during 1996 under different ownership. Hence, some of these pages have come from new category such as 16 pages of automotive advertising.


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