LA papers buy direct marketer

Moses, Lucia
February 1999
Editor & Publisher;02/06/99, Vol. 132 Issue 6, p6
Trade Publication
Reports on the California newspapers that are teaming up in the direct marketing arena. Information on the sale between the Los Angeles Newspaper Group (LANG) and California Independent Postal System Marketing Group; Information on the parent company of LANG, Garden State Newspapers; Other collaborations of the two groups in advertising.


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