TITLE

ABC sizes up readers

AUTHOR(S)
Fitzgerald, Mark
PUB. DATE
February 1999
SOURCE
Editor & Publisher;02/20/99, Vol. 132 Issue 8, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on the beta testing of United States Audit Bureau of Circulations' readership audits in newspapers. Information on Newspaper Reader Profile Service; Details on the results of test audits at `The News & Observer'; Remarks from David Daugherty, director of research services, regarding the use of readership rather than circulation; How ABC readership audit works.
ACCESSION #
1641493

 

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