ABC sizes up readers

Fitzgerald, Mark
February 1999
Editor & Publisher;02/20/99, Vol. 132 Issue 8, p18
Trade Publication
Provides information on the beta testing of United States Audit Bureau of Circulations' readership audits in newspapers. Information on Newspaper Reader Profile Service; Details on the results of test audits at `The News & Observer'; Remarks from David Daugherty, director of research services, regarding the use of readership rather than circulation; How ABC readership audit works.


Related Articles

  • Jersey dailies discount ABC rule. Fitzgerald, Mark // Editor & Publisher;3/11/2002, Vol. 135 Issue 10, p7 

    Focuses on the circulation of newspapers in the U.S. Monitoring by the Audit Bureau Circulations; Significance of the deep-discount rule on deliveries; Importance of subscription cash in circulations.

  • AT DEADLINE. Fitzgerald, Mark; Strupp, Joe; Fitzerald, Mark; Sullivan, Carl // Editor & Publisher;7/29/2002, Vol. 135 Issue 28, p4 

    Reports developments related to business operations of newspapers in the U.S. as of July 2002. Approval of the passage of a change to the rule by the Audit Bureau of Circulations company; Production operations of journal 'The Kansas City Star'; Elimination of amortization of goodwill by various...

  • Lost readers. Absher, Frank // St. Louis Journalism Review;Jun2003, Vol. 33 Issue 257, p6 

    Report on a drop in the average circulation of the 'Saint Louis Post-Dispatch' during the six months ending March 2003. Figures from the U.S. Audit Bureau of Circulations; Circulation figures for other newspapers, including the 'New York Post' and the 'Tampa Tribune.'

  • GETTING YOUR POINT ACROSS.  // Cabinet Maker;8/19/2011, Issue 5751, p12 

    The article reports on July 2011 figures from the Audit Bureau of Circulations (ABC) which suggests that the demise of the newspaper "News of the World," is beneficial to Sunday newspapers in 2011 in Great Britain.

  • Event sales under review. Fitzgerald // Editor & Publisher;11/20/99, Vol. 132 Issue 47, p5 

    Reports on the review of the Audit Bureau of Circulations' (ABC) `event sales' policy. Definition of event sales; Approval by the ABC of changes to the policy.

  • Getting circulation at a discount. Moses, Lucia // Editor & Publisher;08/07/2000, Vol. 133 Issue 32, p8 

    Focuses on United States-based Audit Bureau of Circulations' plan to redefine `paid circulation.' Goal of giving newspapers more flexibility in marketing themselves; Expansion of definition of school subscriptions.

  • ABC approves circulation boosters. Neuwirth, Robert // Editor & Publisher;03/28/98, Vol. 131 Issue 13, p16 

    Reports on the Audit Bureau of Circulation's approval of plans to allow newspaper copies bought by car rental companies and special event marketers to be counted as paid circulation. Addition of rent-a-car companies and producers of special events to the list of firms that can buy in bulk but...

  • Audit Bureau says: 'Event sales' rained out. Fitzgerald, Mark // Editor & Publisher;03/27/99, Vol. 132 Issue 13, p28 

    Reports on the Audit Bureau of Circulations' suspension of its policy allowing newspapers to count as paid circulation single-copy sales copies included in so-called `event sales.' Proposed `acceptance copies' categories of `USA Today' newspaper; Industry's reaction to the timing of the suspension.

  • BOARD CONSIDERS CHANGES TO CIRCULATION MEASURES.  // Quill;May2000, Vol. 88 Issue 4, p6 

    States that the board of the Audit Bureau of Circulations in the newspaper industry is considering a change in the way publishers report their circulation figures. Concern on the rule over pricing; Things that the board wants to ensure to advertisers.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics