TITLE

`Yahoo! Internet Life' finds real success in virtual world

AUTHOR(S)
Krol, Carol
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the success of the Yahoo! Internet Life magazine in 1999. Yahoo! Internet Life may be only place where you can find step-by-step guidelines to buying a car online. The magazine's circulation has continued to grow. Circulation was up 39 percent over the prior year to 453.433 as of December 31, 1998. Hence, these numbers are even more remarkable considering the means of acquiring new readers. Most new subscribers have been found online which was a more profitable route for consumers and business enterprises.
ACCESSION #
1641358

 

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