TITLE

Cutting Ties

AUTHOR(S)
Duvall, Mel
PUB. DATE
March 2005
SOURCE
Baseline;Mar2005, Issue 41, p65
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
This article reports on the plan of beverage manufacturer Sunny Delight to run a $600 million business with a technology staff of six, as a result of its withdrawal from parent company Procter & Gamble. Apparently, Sunny Delight was purchased for an undisclosed price in August 2004 by private equity firm J. W. Childs Associates from the consumer products giant known for Tide detergent and Crest toothpaste. Procter & Gamble allegedly agreed to support Sunny Delight's operations, including its information-technology department, but only for 12 months. Apparently, Sunny Delight had been integrated into the rest of the Procter & Gamble empire five years earlier through a company-wide rollout of SAP financial, supply chain, manufacturing and production applications, which meant that Sunny Delight's infrastructure, from financial software to billing and invoicing to production forecasting and planning, could not be extricated from Procter & Gamble. In effect, Sunny Delight had no infrastructure. Just prior to the arrival of Greg Winholt, chief information officer and controller of Sunny Delight, Childs hired outsourcing firm OneNeck IT Services, to begin due diligence on the technology required to run Sunny Delight as an independent operation.
ACCESSION #
16406647

 

Related Articles

  • JW Childs' Beverage Holdings Adds Bossa Nova. MacFadyen, Ken // Mergers & Acquisitions Report;6/29/2009, Vol. 22 Issue 26, p15 

    This article reports on the acquisition by Cincinnati, Ohio-based Beverages Holdings, the portfolio company of JW Childs & Associates, of Bossa Nova. Bossa Nova is a company best known for its acai juices, but has also launched other exotic flavors such as acerola, mangosteen and goji berries....

  • Sunny D Credit Pulled as J.W. Childs Goes Back To Drawing Board. McDonald, James // Bank Loan Report;7/5/2004, Vol. 19 Issue 27, p1 

    Reports on the withdrawal of the multi-million dollar credit backing of J.W. Childs Associates LP acquisition of Sunny Delight Beverages Co. from Procter & Gamble Co. Failure of Sunny Delight to meet certain earning targets; Implications of the withdrawal for any future bank deal that Sunny...

  • Sunny D Sets at P&G.  // Frozen Food Age;May2004, Vol. 52 Issue 10, p42 

    Reports on the decision of Procter & Gamble to sell its Sunny Delight and Punica juice-based drink businesses to J.W. Childs Associates L.P., a private equity firm. Amount of sales brought in by Sunny Delight in 2003; Plans of J.W. Childs Associates L.P. to operate Sundor Brands Inc. under the...

  • P & G sells Sunny Delight.  // Food & Drink Technology;May2004, Vol. 3 Issue 7, p7 

    Reports that Procter & Gamble is selling its drinks brands Sunny Delight and Punica to the private equity firm J.W. Childs. Sunny Delight Beverages to be based in Cincinnati, Ohio; Expected annual sales; Operation in eight countries across North America and Europe.

  • What P&G will do after Citrus Hill. Lawrence, Jennifer // Advertising Age;9/21/1992, Vol. 63 Issue 38, p4 

    This article reports that Procter & Gamble Co. last week uncharacteristically killed off a brand-Citrus Hill orange juice and will use the product's calcium technology to advance its Sunny Delight Beverages Co. juice drink business. P&G next month will discontinue Citrus Hill, after determining...

  • Procter & Gamble sells Sunny Delight: Kraft acquires Veryfine. Cortes, Rossie // Caribbean Business;4/22/2004, Vol. 32 Issue 18, p4 

    Reports on Procter and Gamble Co.'s sale of its Sunny Delight and Punica drink brands to J.W. Childs Associates LP, which will manage them under Sunny Delight Beverages Co. Distribution of Sunny Delight in Puerto Rico by Procter and Gamble Commercial Co.; Number of Procter and Gamble employees...

  • New owner retains Saatchi & Saatchi for Sunny D work.  // Marketing Week;4/8/2004, Vol. 27 Issue 15, p10 

    Reports on the retention of Saatchi & Saatchi for the brand promotion of the Sunny D juice drink sold by Procter && Gamble to private equity company, JW Childs Associates. JW Childs' creation of the Sunny Delight Beverages Co.; Advertising expenditure of Procter & Gamble for the brand in 2003.

  • INDUSTRY UPDATE.  // MarketWatch: Drinks;May2009, Vol. 8 Issue 5, p2 

    The article offers world news briefs related to beverage industry in 2009. Tata Tea Ltd. is planning to merge its products under a single entity. A Starbucks coffeehouse in Warsaw, Poland has been opened by Starbucks Corp. and American Restaurants Sp. through the joint-venture company, AmRest...

  • Finding a home.  // Smart Business Cincinnati/Northern Kentucky;Jul2010, Vol. 6 Issue 6, ps12 

    The article profiles the president and chief executive officer (CEO) of Sunny Delight Beverages Co. in Kentucky, Billy Cyr, who placed its products within the health-based beverage category.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics