Cutting Ties

Duvall, Mel
March 2005
Baseline;Mar2005, Issue 41, p65
This article reports on the plan of beverage manufacturer Sunny Delight to run a $600 million business with a technology staff of six, as a result of its withdrawal from parent company Procter & Gamble. Apparently, Sunny Delight was purchased for an undisclosed price in August 2004 by private equity firm J. W. Childs Associates from the consumer products giant known for Tide detergent and Crest toothpaste. Procter & Gamble allegedly agreed to support Sunny Delight's operations, including its information-technology department, but only for 12 months. Apparently, Sunny Delight had been integrated into the rest of the Procter & Gamble empire five years earlier through a company-wide rollout of SAP financial, supply chain, manufacturing and production applications, which meant that Sunny Delight's infrastructure, from financial software to billing and invoicing to production forecasting and planning, could not be extricated from Procter & Gamble. In effect, Sunny Delight had no infrastructure. Just prior to the arrival of Greg Winholt, chief information officer and controller of Sunny Delight, Childs hired outsourcing firm OneNeck IT Services, to begin due diligence on the technology required to run Sunny Delight as an independent operation.


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