Packaging Power Shifts

Donohue, Steve
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p44
Focuses on the efforts of direct-broadcast satellite (DBS) providers and telephone companies in meeting the challenges posed by cable television networks in the U.S., as of March 2005. Benefits of teaming up with local telephone companies for the business of EchoStar and DirecTV; Forecast on the marketing of DBS bundles by SBC Communications Inc. and Verizon Communications Inc.; Advantages of telephone companies which market established wireless phone services over cable operators.


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