TNS: Cable Places 5th in Ad Outlays

Donohue, Steve
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
Reports on the advertising revenue gained by basic cable networks in 2004 according to TNS Media Intelligence. Market share of Internet advertising; Percentage of advertising revenue generated by local newspapers; List of media buyers and their advertising spending during the year, including Procter & Gamble Co. and Ford Motor Co.


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