TITLE

Lawmakers Mull Regulating Nielsen

AUTHOR(S)
Donohue, Steve
PUB. DATE
March 2005
SOURCE
Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on the decision of some U.S. Congress members to ask the U.S. Federal Trade Commission to consider regulating the Local People Meter (LPM) system of Nielsen Media Research, as of March 2005. Effect of regulation on the accuracy of ratings; Factors behind a complaint issued by the Congress members against Nielsen's LPM system; Stance of Nielsen on the regulation of media ratings.
ACCESSION #
16404246

 

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