Lawmakers Mull Regulating Nielsen

Donohue, Steve
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
Reports on the decision of some U.S. Congress members to ask the U.S. Federal Trade Commission to consider regulating the Local People Meter (LPM) system of Nielsen Media Research, as of March 2005. Effect of regulation on the accuracy of ratings; Factors behind a complaint issued by the Congress members against Nielsen's LPM system; Stance of Nielsen on the regulation of media ratings.


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