TITLE

Change In at Weather

AUTHOR(S)
Donohue, Steve
PUB. DATE
March 2005
SOURCE
Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on the plans of The Weather Channel for the design of its programming through infotainment rebranding in the U.S., as of March 2005. Target viewers identified by the network; Advantages of the branding strategy conceptualized by the network; Meaning behind the new logo used by the network; Background on the television series "If It Happens Tomorrow" to be released by the network.
ACCESSION #
16404233

 

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