Change In at Weather

Donohue, Steve
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p24
Focuses on the plans of The Weather Channel for the design of its programming through infotainment rebranding in the U.S., as of March 2005. Target viewers identified by the network; Advantages of the branding strategy conceptualized by the network; Meaning behind the new logo used by the network; Background on the television series "If It Happens Tomorrow" to be released by the network.


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