TITLE

Texas: Deep in the Heart Of the Hispanic Market

AUTHOR(S)
Winslow, George
PUB. DATE
March 2005
SOURCE
Multichannel News;3/14/2005, Vol. 26 Issue 11, p22
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Focuses on television programs which cater to Hispanic viewers in Texas, as of March 2005. Role of the Spanish-language series "Ley del Silenco" in stressing the growing importance of the Hispanic market in the state; Response of cable television networks to the growth of the market; Efforts of cable systems in creating packages featuring Spanish-language programming; Expectations regarding the offering of video-on-demand services by broadcasters.
ACCESSION #
16404013

 

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