The Dinero Dynamos

Grillo, Jean Bergantini
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p20
Discusses the market opportunities offered by Latino networks for advertisers in the U.S., as of March 2005. Status of advertising revenues reported by several Hispanic networks, including Azteca America and CNN en Español; Factors behind the growth of Hispanic networks and cable revenues; Significance of free video-on-demand to the advertising opportunities offered by networks.


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