The Great Kids Debate

Winslow, George
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p18
Discusses several issues concerning the emergence of a gap among English and Spanish language television programmers targeting Latino children in the U.S., as of March 2005. Role of the decision of fast-food chain McDonald's to stop using Spanish-language programming to market its services in the debate; Attitudes of Hispanic children towards Spanish-language television; Efforts of Spanish-language programmers in addressing the problems posed by limited programming budgets and distribution.


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