TITLE

Charting New Directions

PUB. DATE
March 2005
SOURCE
Multichannel News;3/14/2005, Vol. 26 Issue 11, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Interviews Tim Kelly, director of marketing for core video, and John Figueroa, director of sales and multicultural marketing for the western division of Charter Communications Inc. in the U.S. Approach used to address differences in interests among cable television viewers; Factors behind their decision to focus on the Hispanic market; Effect of changes in the executive ranks of the company on its business strategy; Views on the potential of creating local channels for Hispanics.
ACCESSION #
16403057

 

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