All Infomercials, All the Time

Umstead, R. Thomas
March 2005
Multichannel News;3/14/2005, Vol. 26 Issue 11, p10
Reports on the plans of several former cable executives for collaborating on a digital-basic and on-demand service geared to product marketing in the U.S., as of March 2005. Efforts of Expo TV in helping consumers sort through the marketing shows; Strategy to be used by the channel to give its affiliates opportunities to share in the revenue generated from airtime fees; Advantages of the on-demand package offered by the network for viewers; Factors behind the profitability of the infomercial business.


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