THROUGH THE WIRE
- Matching ratings to ad $$, ESPN comes out tops. Mandese, Joe // Advertising Age;4/12/1999, Vol. 70 Issue 16, ps2
This article reports that ESPN cable television network has derived more pure value per advertising impression delivered than any other U.S. programmer on television. It is difficult to isolate all the subjective factors that influence the price marketers pay to advertise on television, but the...
- ROI Measurement Still Falls Short. Friedman, Wayne // Television Week;1/31/2005, Vol. 24 Issue 5, p19
Looks into the employment of branded entertainment in the U.S. television broadcast industry. Discussion on the return of investments on branded entertainment at the National Association of Television Program Executives conference in Las Vegas, Nevada in January 2005; Benefits of branded...
- Groups look to cut costs, set the pace. Gimein, Mark // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p28
Forecasts trends for television advertising in the United States. Impact of the Telecommunications Act of 1996 on the television industry; Reigning mentality in the industry; Expectations for seeing some economies of scale in 1997; Position of expanded television groups to shave off their...
- TVB launches local campaign. // Electronic Media;01/04/99, Vol. 18 Issue 1, p69
Reports that the Television Bureau of Advertising has launched an advertising campaign designed to promote local broadcast television in the United States.
- Study projects steady net growth. McClellan, Steve // Broadcasting & Cable;08/09/99, Vol. 129 Issue 33, p23
Reports on Veronis Suhler & Associates' forecasts on television advertising in the United States, from 1999 to 2003. Annual growth rate; Audience share of major television networks.
- Going once, going twice: Why network will cost more from now on. Gloede, Bill // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p42
Explains the reasons for the possible increase in advertising cost on American network television. Permanent shift of negotiating power from clients and their agencies to the media; Declassification of media and the public; Broadcast network as the most efficient way to reach audiences.
- Cable should benefit from broadcast network upheaval. McConville, Jim // Broadcasting & Cable;5/15/95, Vol. 125 Issue 20, p26
Reports that cable television networks in the United States are gaining advertising benefits from an unstable network broadcasting system where stations have a fast change of affiliation. Cable television advertisements; Share points of cable networks in prime time; Confusion from network shifting.
- The 1960s. // Advertising Age;Spring95 Special Issue, Vol. 66, p27
A timeline is presented of U.S. television broadcasting and advertisements during the 1960s.
- Interconnects Eye Robust 2000 Sales. Forkan, Jim // Multichannel News;05/15/2000, Vol. 21 Issue 20, p78
Highlights the strong advertising sales posted by major-market cable television operators in the United States for the first quarter of 2000. Projection that the robust first-quarter results should continue in the next quarters; Strong sales from automotive and media categories.