Mutual Funds R Us

March 2005
Journal of Financial Planning;Mar2005, Vol. 18 Issue 3, p21
Academic Journal
This article reports on the launch of a franchise called The Mutual Fund Store by an ex-stockbroker in the U.S. as of March 2005 which recommends only mutual funds on a fee basis to clients with an investable minimum of $50,000. The store does not handle other aspects of financial planning such as estate planning and insurance. About 15 offices were established as of early January 2005, often located in strip malls next to such services as orthodontics, cell phone stores, and fast food outlets. The firm's headquarters in Overland Park, Kansas, does the back office work, leaving the franchisees to make specific recommendations to clients from the firm's approved list of funds. Clients can choose individual funds, construct a personalized portfolio, or choose from preset portfolios. Founder Adam Bold's three-hour syndicated radio show in the cities where franchises operate drives much of the stores' traffic.


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