TITLE

Three methods of persuasion

AUTHOR(S)
Kidd, Andrew
PUB. DATE
March 2005
SOURCE
Cabinet Maker;3/4/2005, Issue 5428, p9
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Comments on the three methods of persuasion or advertising campaigns used by the three companies in Great Britain. Vale Upholstery company consolidation and merger with Bridgecraft company; William Ball Ltd. control of distribution; MFI company advertising campaign offerings to Tesco company shoppers.
ACCESSION #
16387282

 

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