Three methods of persuasion

Kidd, Andrew
March 2005
Cabinet Maker;3/4/2005, Issue 5428, p9
Trade Publication
Comments on the three methods of persuasion or advertising campaigns used by the three companies in Great Britain. Vale Upholstery company consolidation and merger with Bridgecraft company; William Ball Ltd. control of distribution; MFI company advertising campaign offerings to Tesco company shoppers.


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