MFI scores points

March 2005
Cabinet Maker;3/4/2005, Issue 5428, p5
Trade Publication
Reports on the sales promotion offered by MFI company to Tesco company shoppers in Great Britain. Promotional and advertising efforts by the chain with the hope to tie-up Tesco company marketing scheme; Objective of the initiative from the anticipated cost savings; Comments of chief executive John Hancock on home delivery errors.


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