TITLE

MFI scores points

PUB. DATE
March 2005
SOURCE
Cabinet Maker;3/4/2005, Issue 5428, p5
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sales promotion offered by MFI company to Tesco company shoppers in Great Britain. Promotional and advertising efforts by the chain with the hope to tie-up Tesco company marketing scheme; Objective of the initiative from the anticipated cost savings; Comments of chief executive John Hancock on home delivery errors.
ACCESSION #
16387180

 

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