`T&L,' flankers, a potent travel trio

Cleland, Kim
March 1999
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps6
Trade Publication
This article deals with the expansion of Travel & Leisure in 1999. The magazine added more than 25 new advertisers last year, including a major boost from the fashion category with marketers including Nautica Enterprises, Polo Ralph Lauren, Jones New York and Giorgio Armani. Advertising pages were up 9.4 percent in 1998 to 1,551.32, the highest in the travel category. Also, Travel & Leisure subscriptions cost $33.72, one of the highest prices in monthly consumer magazines. The title can charge as much as it does for subscriptions because of its relationship with American Express cardholders. Over a five year period, the title increased its subscription price 28 percent and still managed to grow circulation 10 percent in that same time frame.


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