TITLE

`Fortune' is definitely sexy, but biz book is not stupid

AUTHOR(S)
Case, Tony
PUB. DATE
March 1999
SOURCE
Advertising Age;3/8/1999, Vol. 70 Issue 10, ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the improvements in the performance of Fortune magazine in 1999. Fortune delivers lively writing and sharp visuals atypical of its genre. While Fortune trailed its two major rivals in advertising pages in 1998, it by far enjoyed the greatest year-to-year overall growth. Fortune sold 3,898.59 pages, a strong 8.3 percent increase. Hence, Fortune says its year-to-date 1999 advertising pages are running better than 30 percent ahead of the same period last year.
ACCESSION #
1638176

 

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